In recent years, the IT industry has been abuzz with the topic of BYOD (bring your own device). For many businesses, the introduction of user-owned smartphones and tablets has presented both productivity opportunities and security challenges.
While a growing number of industries have embraced BYOD, the hospitality industry has not typically been associated with the rise of smart devices. But as BYOD solutions continue to mature and expand in functionality, the hospitality space has increasingly adopted the technology to improve the guest experience.
Tailoring the visit
The Winery Hotel in Sweden is one facility that decided to use BYOD to enhance the winery and hotel guest experience. The hotel had a mobile guest application developed that provides visitor access to all winery and hotel services, such as booking facilities, viewing restaurant menus, and browsing wine information.
All guests need to do is download the app for their smart device to have a personalised mobile experience with the winery and hotel. Not only is the app useful before and during the guest’s stay, but it remains useful even after the visit.
The Winery Hotel Managing Director, Marcus Östlundh, said the guest app’s value lies in providing a better and more customised wine experience at the hotel. “The new app allows us to share and personally tailor campaign information for the customer at all stages of the customer journey,” he said.
The Softphone decision
Deploying the BYOD solution at the Winery Hotel was no easy task, with 184 rooms to cover and conference facilities designed to hold 200 guests. Since the app would be used by the hotel to communicate offers and notifications directly to the smart phone of any guest, it needed to be running smoothly 24/7.
To that end, the app was designed to be simple, intuitive, and require minimal maintenance. The inclusion of Alcatel Lucent Enterprise's (ALE) Mobile Guest Softphone into the app meant the need for a physical phone in each guest room was eliminated.
Besides saving costs by not purchasing fixed telephones, the hotel did not need to print paper directories for its 180 rooms. The only physical phones in the hotel are used by business administration staff.
Östlundh admits abolishing guest phones in rooms was an “ambitious step” for the hotel. “But we strongly believe it will deliver a greater element of convenience and personalisation to our guests,” he said.
Powered by the right network
The implementation of ALE’s Mobile Guest Softphone at the Winery Hotel helped guests immerse themselves in the world of wine by providing them with access to real-time information 24/7. But with today’s guests demanding continuous connectivity and greater autonomy in anything they do, hotels need to have the right infrastructure in place to deliver these services.
BTAS Network is our end-to-end management of your local area network (LAN) and Wi-Fi. Not only do we offer choice when it comes to the right network for your BYOD strategy, we also provide you with a variety of ways to invest in it.
In additional to capital and operational expenditure options, BTAS Network is available as NoD. It also comes with 24/7 network monitoring and managed security by our dedicated Network Operations Centre (NOC).
By offering BTAS Network as NoD, customer can have an experience that is faster and less complex. They also have the ability to cut costs, in some cases getting 120% network capacity for only 70% of the cost.