Price/Performance Ratio Important to Business

A recent Australian Communications Consumer Action Network (ACCAN) survey found that Australia consumers were disappointed with their broadband services due to poor performance. But does the same hold true for local businesses?

When taking into account the people who do not live in cities or greater metro areas, this is not a major surprise. Increasingly rich online content such as streaming video, as well as increased expectations to consume Cloud services at a “utility” grade level of service, has led to a performance gap for many who are not in the typical city or metropolitan infrastructure footprint.

Many of these consumers are still operating on older ADSL2+ over a long distance or satellite NBN, the latter which has had issues around commissioned bandwidth. This has typically led to low speeds relative to what is available in metro areas on cable, fibre, and shorter range ADSL2+.

Generally, businesses are not dissatisfied with the performance of their broadband. Some are, however, challenged by cost/efficiency drivers, which subsequently limit the design options available to them.

Another factor is that head offices, by their nature, are not typically based in regional areas. This means they have historically had easier access to fibre and other high speed technologies compared to consumers, though not always inexpensively.

Additionally, core IT services and infrastructure typically sit in dedicated datacentres or leverage Cloud services in these same datacentres. Mid-enterprise organisations generally have a higher ratio of on-site computer rooms or “mini datacentres“ compared to large enterprises.

The price is right?

The ACCAN survey found that price, monthly data allowance and performance were the top three important factors for consumer’s broadband. For businesses, it tends to be price and how it relates to performance.

For some businesses, performance is not just speed but resilience. Resilience is influenced by redundancy, which is a function of the design and available underlying technologies.

The key considerations for broadband will differ from one company to the next. Even so, the days when companies were constrained on options because of costs are rapidly disappearing.

Better for business

ACCAN said access to reliable communication services is vital for Australian consumers, and is essential for social and economic participation. Businesses have led the charge on this and always required communications services to be robust and reliable.

What is notable is this reliance has only increased over time, especially with more services residing within the Cloud and in hosted environments. What has also increased are the options for ensuring connectivity and the technologies available.

Examples are increased fibre deployment and infrastructure, and resilient, high speed copper services with Midband Ethernet (MBE), fixed wireless, and Software Defined WAN. In the mobile space, there has been a growth in 3G and 4G bandwidth, coverage and price.

Because of these increased choices and competitiveness between providers, costs are being driven down. This in turn has led to more resilient design and architectural choice becoming available.

Get connected

BTAS is aware of the importance of fast and reliable communications, and it has expanded its portfolio and expertise to include fast fibre with BTAS Connect. Doing so means BTAS is able to offer mid-size businesses the best available connection to host their Cloud-hosted business applications, mobility integration, Internet and communications.

BTAS Connect stands out by offering choice to mid-size businesses in terms of design and architecture. It also delivers cost efficiency by providing the latest in technology and increased competitiveness around pricing in the market.

Combined with our 21 years of expertise in enterprise communications, specifically telephony and unified communications, BTAS has the ability to design a holistic solution that delivers strategic, Intelligent Communications outcomes.

To find out more about BTAS Connect and how it can help your business, visit the product page or contact us.

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